CAREER IN ARTS AND DESIGN

Career in Fine Arts and Commercial Arts

Career in Fine Arts

Fine Arts is a form of art that encompasses a number of specialisations such as applied arts and design, dancing, music, drama, sculpting and textiles and 2D and 3D designing. The stream is interdisciplinary in nature and offers a number of options for students to choose from.

At UG level, the most popular specialisation includes painting, sculpture, print making (graphics), design (ceramics and textiles) and art history. There is an immense scope, which requires a lot of practical work.

Most colleges offer a 4 or 5 years bachelor in fine arts course. The general criteria for admission are the completion of class X or XII. The course typically comprises two years of preparatory classes and three years of bachelor’s education. Even those who have completed the +2 level have to follow the 5 year plan. Apart for completion of class XII, some universities conduct an entrance test and vivas for admission.

Prospects Galore

Graduates can either work as professional artist creating their own works or work in school and colleges in design sector, museums and galleries. Students can also choose to work as freelancer in India and abroad as well. They can auction their creations at exhibitions. Those with a flair for writing can choose to become critics for newspapers and magazines. Countries such as US, Canada, Italy and many offer good opportunities, and hence it is an ideal destination. They can also choose job as an assistant professor, art director, or work in advertisement and film making.

Those who wish to study abroad can also pursue their degree from abroad, for more exposures, scholarships are there.

A BFA in applied arts (better known as communication design or art used to convey a specific message) and crafts offers a number of job profiles to graduates.

Jobs prospects

Since almost every industry needs qualified fine arts professionals, who can

Introduction

In the present times, not only the fascination for beauty is expressed in the field of Art but it also has the capability and potential to offer much more than that. Opening up of more and more art galleries, exhibitions and appreciation of art as a decorative tool has led to the growth of opportunities in the field of arts.

Development of fine arts was primarily for appreciation and expression of aesthetics. Its practical applications were considered to be negligible. But owing to the globalization, this is developing into a full-fledged profession providing employment to the artists like painters, sculptors etc.

One has many options in Commercial and Fine Arts. There are various courses ranging from sculpture, applied arts, painting, craft, graphic interior design and painting. A professional and formal training can equip the person with various technical skills and a competitive edge in the industry.

Nature of Work

Fine Arts mainly include:

Painting: drawing of portraits, murals, sketches, landscapes and abstract designs etc.

Sculpture: carving of figures, statues, monuments on stone, wood or clay.

Commercial Arts includes:

Designing: interior designing, mural designing, ceramic designing

Graphics: photography, lettering, typography and designing of books, packaging, book jackets and covers, newspapers and tabloids, booklets \ brochures, magazines and periodicals, logos, billboards, stamps etc.

Professional Courses

The inbuilt aptitude can be sharpened and chiselled by formal training in the field of interest. Degree, diploma and certificate courses are offered by various universities and private institutes.

Bachelor of Fine Arts or BFA is a four year course. The BFA (applied arts) course imparts training in print media, advertising and electronic media.

At the post graduation level the course offered is MFA. The duration of this course is two years. Other than these degree courses there are many diploma and PG Diploma courses available.

India is regarded as the hub of Top Arts Colleges in Asia, home to some of the most famous Foreign Language Institutes that provide training across nearly every foreign language and various art forms. India also boasts of Asia’s Top Law Colleges, with many of its Top Law Schools counted among the best in the world.

Common Courses Offered by Top Arts Colleges in India & Abroad:

B.A. (Hons) Drawing & Painting
B.F.A. Sculpture
BPA—Bachelor of Performing Arts
BVA—Bachelor of Visual Arts
Bachelor of Music (B. Music)
Bachelor of Drama
B.A. (Hons) Dance
B.A. (Hons) Music
B.A. Drama
B.A. Fine Arts
B.A. Music
B.A. Painting
B.F.A. Dance
B.F.A. Painti
B.A. Sculpture
Bachelor of Fine Arts Course
B.F.A. Commercial Arts
B.F.A. Applied Arts

Academic Eligibility

For pursuing BFA one should have passed 10+2 level examinations. MFA can be pursued by those who have a BFA degree with them. Specialized branches can be chosen according to interest and aptitude of the student. Online courses are also offered by some of the foreign universities.

Career Prospects

After the successful acquiring of a degree or a diploma, one has plethora of employment opportunities in this field. Artists can work as free lancers. Employment can easily be sought in advertising agencies, textile industry and media houses. One can work in art studios and fashion houses. Artists can seek employment in advertising agencies, textile industry and media houses. Besides fine arts professionals can also work in production houses, theatre and drama houses. Those specialized in dancing, music, painting can work independently or on contractual basis. Teaching can also be one of the options. Some of them can also work as art critics and writers on art. Website development companies also offer job opportunities.

Institutes

Many premier institutes in India offer courses in Fine Arts and Commercial Arts. These include:

Sir J.J. Institute of Applied Art (Mumbai)
Faculty of Fine Arts (Baroda)
Kala Bhavan, Shantiniketan
Jamia Millia Islamia (New Delhi)
College of Art (New Delhi)
Sir J. J. Institute of Applied Art, Mumbai offers training for various types of Degree and Diploma courses.

The Department Of Painting offers:

BFA (Painting) 4 years
Post Degree MFA (Painting) 2 years
MFA (Painting) (by papers) in Portraiture
MFA (Painting) in Graphic Art
MFA (Painting) in Creative Painting.

The Department Of Sculpture And Modelling offers:

BFA (Sculpture) 4 years
Diploma Sculpture and Modelling 4 years.

The Department Of Arts And Crafts offers:

BFA (Craft- Metal Work) 4 years
BFA (Craft – Textile Design) 4 years
BFA (Craft- Interior Decoration) 4 years
BFA (Craft – Ceramics) 4 years.

The Department Of Art offers:

Teacher Training Art Teacher’s Diploma ( A.T.D.) 2 years
Diploma in Art Education (Dip. A. ED.) 1 year
Art Master Certificate Course (part-time).

Symbiosis Institute of Design, Pune offers the following degree programs:

Bachelor of Design (B. Des) in Communication Design
Bachelor of Design (B. Des ) in Product Design
Bachelor of Design (B. Des) in Fashion Communication
Bachelor of Design (B. Des) in Fashion Design.

The institute tries to offer an optimum mix of traditional skills, new media skills and soft skills.

Some other universities are:

Allahabad University, Allahabad
Andhra University, Vishakhapatnam
Anna University, Chennai
Banaras Hindu University, Varanasi
Bangalore University, Bangalore
Goa University, Goa
Gujarat University, Ahmedabad
Guru Nanak Dev University, Amritsar
Karnataka University, Dharwad
Kurukshetra University, Kurukshetra
Nagpur University, Nagpur
Punjab University, Chandigarh
Rabindra Bharati University, Kolkata
University of Ajmer, Ajmer
University of Calcutta, Kolkata
University of Delhi, Delhi
University of Chennai, Chennai
University of Mumbai, Mumbai
University of Rajasthan, Jaipur
Visva Bharati, West Bengal

Remunerations

Visualisers may earn from Rs.8000 to Rs.12000 p.m.

An Assistant Art Director may earn from Rs.12000to Rs.20000 p.m.

An Art Director may earn from Rs.25000 to Rs.40000 p.m.

Graphic designers in publishing houses, the print and electronic media and other e-learning businesses can command salaries going into the six-digit category. Working with media and publishing houses, advertising agencies and textile industries can get the candidates pay packages of Rs 12,000 to Rs 25,000 per month. Those who get employment in theatre, drama and production houses can get salary of Rs 15,000 to Rs 20,000 per month. Teachers can also earn well.

Career in Designing

Introduction: Designing is the blend of artistic talents and creativity. Design encompasses different fields viz. Fashion designing, Product designing, Graphic designing, Interior designing, Accessory and Jewellery design, foot ware design, textile design, and many more. Fashion designing deals with clothing and textile, product designing with designing the products and graphic designing deals with designing for websites, movies, logos, signage, etc. Interior designing is the arrangement of living space i.e organizing, managing and planning of the interiors of rooms at homes, offices, retail shops, showrooms, hotels, airports, exhibition halls, conference centres, theatres, TV and film studios and commercial establishments etc.

Scope

A trained fashion designer finds job in the areas like designer wear production, planning and concept management, fashion marketing, design production management, fashion media, quality control, fashion accessory design and promotion of brands. You will also work as costume designer, fashion consultant, personal stylist, technical designer, graphic designer, production pattern maker, fashion coordinator, apparel production manager, fabric buyer, fabric quality control manager, show room sales representative, illustrator, cutting assistant and outside sales representative in this industry. Those interested in a career in fashion designing can also become entrepreneurs and form their own companies.

Career opportunities:-

Career in Fashion Designing

Introduction: Fashion designing is one of the most exciting career options in today’s world. The recent boom in fashion designing has led to innovation and new prospects in the existing domain of garment and accessory design. This career is good for the individuals who have a creativity, style and originality. The career in fashion designing satisfies creative fancies and materialistic needs. It also promises glamour, fame, success and even high pay packages. If you can create magic with colors, designs and shapes and have some professional skills then this will be the right career for you. http://creationsindia.net

Job employers:

Export houses
Garment store chains
Textile mills
Leather companies
Boutiques
Fashion show organizers
Jewellery houses and

Media houses recruit professionals interested in a career in fashion designing.

Courses: To become successful in this industry it is always advisable to complete professional courses to gain expertise in various areas of this industry such as garment manufacturing technology, textile science, apparel construction methods, fabric dyeing and printing, colour mixing and computer-aided design. You can identify your area of interest and match it with your aptitude while choosing from the courses offered in various areas of Fashion Designing. http://www.merinews.com.

Training centres in India:

National Institute of Fashion Technology (NIFT), Kolkata
Northeast Institute of Fashion Technology, Guwahati Assam. 2 years diploma in Fashion Designing. www.neift.com
The Northern India Institute of Fashion Technology. Mohali Fashion Design & Garment Manufacturing www.niiftindia.com
National Institute of Design Paldi, Ahmedabad Textile and Apparel design www.nid.edu/academics_ug.htm
Peal Academy of Fashion: New Delhi Fashion Technology, Apparel Designing & Cloth Manufacturing www.pearlacademy.com
National Institute of Fashion Technology NIFT Campus, Bangalore Textile Design www.bangalore.niftindia.com
National Institute of Fashion Technology Chennai Apparel, Textile & Leather Design & Technology www.chennai.niftindia.com
National Institute of Fashion Technology Gandhinagar Gujarat Fashion design & Technology www.gandhinagar.niftindia.com
National Institute of Fashion Technology , Hyderabad Fashion Design, & Technology www.hyderabad.niftindia.com
National Institute of Fashion Technology Navi Mumbai www.mumbai.niftindia.com
Mayura School of Fashion Technology Trichy (Tamil Nadu) EMBROIDERY, FABRIC PAINTING www.texnett.com
Jewellery Design & Technology Institute Noida ( U P) Jewellery Design & Technology www.jdtiindia.com.
School of Fashion Technology Soft Campus, Near Cummins Engineering College, Karve Nagar Pune Apparel Production, Design Email :softpune@vsnl.net

Careers in Accessory & Jewellery Design

Introduction: This field has emerged as a glamorous as well as lucrative. In order to cater to the rising demands of skilled manpower in this sector, many fashion institutes offers diverse fashion technology programs including Accessory & Jewellery Design.

Scope: The popularity of these accessory design & jewellery design courses can well be gauged from the legendary passion of human beings for jewelleries and rising use of accessories complementing today’s fashion trends. Several types of diploma, certificate and advanced diploma courses are offered in Jewellery Design in India. The computer aided Jewellery design courses are becoming very popular. This accessory design courses are offered at diploma, certificate and post-graduate levels. The knowledge of Computer Aided Design (CAD) is essential for Computer aided Jewellery design course.

Eligibility:

Undergraduate or postgraduate.

Creativity,

Should have an eye for details and colours,

Love for fashion and technology-friendly attitude.

Training centres:

Gemmological Institute of India Mumbai www.giionline.com

Jewellery Design & Technology Institute www.jdtiindia.com

SG Jhaveri Centre for Diamond Technology, Vile Parle (W), Mumbai.

National Institute of Jewellery Design and Technology New Delhi Website: www.nijdt.in

Indian Diamond Institute Katargam, Gidc, Surat Gujarat. www.diamondinstitute.net

Indian Gemmological Institute , New Delhi Tele No: 011-7779732

Indian Institute Of Gemmology New Delhi www.iigdelhi.com

Footwear Design & Technology Courses in India

Introduction: In the world of fashion shoes play a significant role in enhancing beauty and smartness. The foot wear has acquired large significance in symbolizing one’s fashion statement, personal taste as well as sense of comfort. However, the designing and making of shoes is quite complex and this industry needs efficient craftsmen trained with apt technical know-how.

Scope: There is growing demand for qualified professionals in this industry. Several kinds of Footwear Design & Technology courses are available in India. You can choose from these courses according to your needs and qualifications. The various courses such as Management program in Footwear Technology, Masters Program in Footwear Design, Higher Diploma course in Footwear Technology, Diploma course in Footwear Designing as well as short term courses in Footwear, leather garments or Leather Goods are offered. http://www.dmu.ac.uk

Eligibility:

Certificate courses in Footwear design & technology (can be generally pursued after the completion 12th standard)

Advanced diploma course in footwear technology require the candidate to be a graduate in any stream or diploma holder in leather, engineering or Footwear technology.

For the basic courses in footwear manufacturing technology, shoe making or design, you need to pass 10+2 level.

Courses in India:

AVI School of Fashion and Shoe Technology, S.C.O 493-94, IInd Floor, Sector 35-C, Chandigarh Phone No: 602997, 601651.

Central Footwear Training Institute C-41-42, Site-‘C’, Industrial Area, Sikandra Agra-282007 e-mail: info@cftiagra.org.in

Footwear Design & Development Institute Noida Uttar Pradesh www.fddiindia.com

MSME Technology Development Centre (Central Footwear Training Institute), Chennai www.cftichennai.in

Central Leather Research Institute (Council of Scientific & Industrial Research) Adyar, Chennai http://www.clri.org

Government Tanning Institute, Jalandhar Punjab Email: info@gtijal.org

Textile Design Courses

Introduction: The world of fashion has emerged as a major medium of self-expression in India today. The popularity of textile design courses in India is rapidly rising among the people who are interested in working in the Textile industry. The career aspirants with creative ingenuity and technical skills opt for the textile design course in India. If you join a Textile design course, you will gain an insight into Textile structure and design, Print and weave design, Indian Textiles as well as Embroidery. Students can opt for diploma, postgraduate diploma, masters and certificate courses in Textile Design field. After completing these courses, you will be able to work in areas of knitting, weaving and printing and prepare designs so that textile products can be manufactured for artistic or commercial use.

Scope: Textile designers are in high demand for creating textiles for interior designs or fabrics. The students who are trained in textile design can work in the allied industries such as paper and ceramics industry. They can also start their own design group and remain self employed. http://www.thecampuschronicle.com

Eligibility: A degree or diploma course completed from reputed institutes like NIFT, NID, AID or any other reputed institute. The knowledge of Photoshop is desirable.

Textile Design Institutes:

Vidya Institute New Delhi Email: vidyains@ndb.vsn.net.in

National Institute of Design Paldi, Ahmedabad www.nid.edu

Academy of Fashion Studies, New Delhi www.afsfashion.com/admissionform.pdf

International Polytechnic for Women New Delhi www.womenpolytechnic.com

Apeejay Institute of Textile Design (AID) www.apeejay.edu

Jobs:

Textile Designer:

Assistant Textile Designer.

Careers in Visual Merchandising

Introduction: Today visual merchandising plays an important role in this business- generation of retail-industry. Visual Merchandisers are the professionals who are responsible for granting any brand a face. Visual Merchandising (VM) is the art of presentation whereby Visual merchandiser conceptualizes designs and implements window and in-store displays for retail stores. Visual merchandising helps in educating the customers, creating the desire and enhancing the sell of products. Visual Merchandisers must combine their artistic flair and creativity with technical know-how to set up displays that maximize the space of the store while effectively catching the eye and appealing to the senses of their target customers.

Scope: There are many allied fields that can expand the scope for a visual merchandiser. Exhibition displays, birthdays, set design (theatrical sets included), theme parties, hotel lobbies, home and wedding decorations are some of these areas. Many big garments brands like Provogue, Shopper’s Stop, Ebony and Liliput etc. maintain in-house teams.

Eligibility:

One can enrol after 10+2 to the different diploma programmes.

Creativity and ability for artistic expression plays key role in field.

Technical and design expertise (e.g. building stet, props, setting up proper lighting, etc.) are helpful besides the knowledge of fashion and art/design industry trends and forecasts and an ability to work well with others.

Institutes:

Birla Institute of Management Technology, New Delhi www.bimtech.ac.in

Asia-Pacific Institute of Management, New Delhi Website: www.asiapacific.edu

Indian Retail School, New Delhi www.indianretailschool.com

K J Somaiyya Institute of Management Studies & Research, Worli, Mumbai- www.simsr.somaiya.edu

Pearl Academy of Fashion, New Delhi www.pearlacademy.com

Mudra Institute of Communications, Shela, Ahmedabad www.mica-india.net

International Institute of Fashion Technology, New Delhi. www.iiftindia.net

The Common Entrance Examination for Design (CEED) is a joint entrance exam for post graduate studies in the field of technological design held annually jointly at all IITs and Indian Institute of Science (IISc). The examination is hosted by the Industrial Design Centre, Indian Institute of Technology Bombay on behalf of Ministry of Human Resource Development, Government of India. It is a descriptive test covering a student’s logical, creative, observation and drawing skills, tested in particular for admission to various design courses in the field of Product Design, Industrial Design, Visual Communication, Animation Graphic and, Vehicle Design and Mobility.

Eligibility

There is no bar to either the age of the candidate or the number of times a candidate can participate. The minimum academic qualification for appearing in the examination is a Bachelors degree in Architecture, Fine Arts or Engineering from a recognized college or university of India. All qualified candidates with a valid CEED Examination score become eligible to apply for admission to various design programs under IITs and IISc. A valid CEED score does not, however, promise admission to the desired institute. Candidates are always required to appear a second test known as the Design Aptitude Test (DAT) followed by an interview prior to final selection by the respective institutes.

Examination Pattern

From year 2012 CEED has changed its examination pattern. Now the examination is conducted into two parts,A and B. All the candidates have to answer both parts.

Part A is a screening test.There are about 40 questions in this part having negative marking.All questions in this part checks general knowledge and awareness.Part B is evaluated for those candidates who are short listed in screening test(Part A). All question in this part examines the drawing and creative skills of the candidate.

Programmes

CEED qualified candidate can apply for the following programmes in designing in IIT’s UPES and IISc, Bangalore

Master of Design programmes (MDes, M.Des. or M.Design)

IISc, Bangalore – M.Des. in Product design and Engineering
IIT Bombay – M.Des. in (a)Industrial design, (b)Visual Communication, (c)Animation, (d)Interaction Design, (e)Mobility and vehicle Design.
IIT Delhi – M.Des. in Industrial Design
IIT Guwahati – M.Des. in Design
IIT Kanpur – M.Des. in Industrial Design
IIITDM Jabalpur -M.Des. in Design
School of Design Studies– UPES Dehradun – M.Des. in (a)Industrial design, (b)Product Design, (c)Interior Design, (d)Transportation Design

Ph.D Programmes in Design

IISc Bangalore and IIT Bombay

If you think there are only a few options for careers in the arts and design field, you’ll be pleasantly surprised that there are dozens of choices. Here are some of the most popular career options for people who want to work as artists or in an occupation related to art and design.

Acting

Advertising

Accessory and Jewellery Designing

Footwear Technologist

Sculptor

Animation and Multimedia

Cartoonist

Gemology

Music

Museology

Graphic designer

Interior designer

cosmetologist

Painter

Modeling

Photographer

Yoga Instructor

VJ/DJ/RJ

Photojournalist

Visual merchandiser

Videographer

Singer

Dancer

Art Restoration

Choreographer

Textile Designing

Logo designer

Sketch artist

Tattoo artist

Career in Acting

Introduction

“I don’t use any techniques; I’m not trained to be an actor. I just enjoy working in films.”— Amitabh Bachchan

The actors portray the role of another character, fictitious or otherwise, for the benefit of an audience or for their own creative satisfaction. Actors do films, TV shows, videos and theater. They also do commercials, and sometimes even appear as superheroes in computer games. Some actors do voice-overs and narrations for movies and other programs. Some go on to teach at the drama schools or start their own academies. Overall, they play many roles / characters in their careers.

Actors bring their interpretations of characters from screenplays or scripts to life. They’re both entertainers and storytellers. They spend a lot of time preparing for their performance. Many actors are also talented dancers, singers, painters, and mimicry artists.

Courses & Eligibility

How to be an actor?

It is said that actors are born and not made. But a formal program gives a person exposure, training and education which enhances the chances of success. Thus the budding actors go to a college or university to study theater and some go to performing arts schools. Although there is no defined educational qualification required for this career but a course in acting or theater and a good command over language is a prerequisite.

The National School of Drama, New Delhi offers a Diploma course in Dramatic Arts, which is recognized by the Government of India for the purpose of recruitment to superior posts and services under the Central Government, where specialization in the field of Dramatics is required. The prerequisite for this course is a degree in graduation with at least 10 years of experience in amateur drama.

A week long crash course to a full fledged academic courses spanning over 3-4 years leading to a graduate degree in acting are offered at many institutes.

Where to Study

Institutions and Universities

National School of Drama, Bahawalpur House, 1 Bhagwandas Road, New Delhi

Film and Television Institute of India (FTII), Law College Road, Pune, Maharashtra

Asian Academy of Film & Television, Marwah Studios Complex, FC-14/15 Film City, Sector-16A, NOIDA, Uttar Pradesh

The Imago School of Acting, Sudhan Bhawan (1st floor) 37, Saidulajab Village, Saket, Mehrauli-Badarpur Road, New Delhi

Film and Television Institute of Andhra Pradesh, Saraswathi Nilayam, 8/3/169/69 Siddartha Nagar, Adjacent to Vengal Rao Nagar, Hyderabad

Adarsha Film Institute No.39, Netaji Road, Bangalore, Karnataka

Actor Prepares, 2nd Floor, Film Industry Welfare Trust House, Next to Ajivasan Hall,Juhu Road, Santcruz (West), Mumbai, Maharashtra

Daisy Irani’s Film Institute 682, Roop Kala, 16th Road, Khar (W), Behind Khar Gymkhana, Mumbai, Maharashtra

Barry John Acting Studio, Mumbai – FullTime and Part Time courses in acting

Zee Institute of Media Arts course in acting

Career Prospects

Actors can work in films, television, theaters, or other public performances (travelling groups, theme parks, etc.). Indian Film and TV industry is booming and prospects are bright for the budding actors.

Famous Personalities

Amitabh Bachchan is synonymous with Indian film industry, he has done over 180 Indian films in a career spanning more than four decades. He has won many awards in his career, including three National Film Awards and fourteen Filmfare Awards. In addition to acting, Bachchan has worked as a playback singer, film producer and television presenter. He also had a stint in politics in the 1980s. He has received both the Padma Shri and the Padma Bhushan civilian awards from the Indian government.

Naseeruddin Shah is also a famous Indian film actor and director. He has won three National Film Awards, three Filmfare Awards for Best Actor, and a Best Actor Award (The Volpi Cup) at the Venice Film Festival. The Government of India has honored him with both the Padma Shri and the Padma Bhushan civilian awards for his contributions to Indian cinema. He is an alumni of National School of Drama.

A Day in Life

There is not a typical day in life of an actor. When they are not performing any role they usually spend time taking acting classes for the betterment of their careers. If they have a role on which they are working the days are spent in rehearsing and performing.

Their days are filled with checking emails and coordinating with the agent and searching for auditions and meetings with industry people, reading scripts and other related work.

Career in Advertising

Introduction

“Creativity without strategy is called Art; creativity with strategy is called Advertising.”Jef I Richards, advertising expert

Indeed, it is the advertising professionals who, through their creative renderings, using a few good pictures and a few good words, help sell almost anything under the sun. Marketing as a function would be very dry without advertising.

Advertising is the business of communicating a message to an audience through the media newspapers, magazines, radio, television, hoardings in public places etc. Every product that is available in the market needs to be advertised. Advertisement helps in the publicity of the product by creating awareness among the consumer. The consumer comes to know about the different features of household goods (like T.V. fridge, cooking oil, soap etc) or a service provider (Airlines, Insurance etc.) An attractive advertising campaign helps in popularizing a product/service and gives a boost to the sales figures. It forms the basis of marketing.

Advertising offers jobs on the executive side or the creative side. While the executive department deals with client servicing media planning and market research the creative department employs copywriters and visualizers along with the scriptwriters, storyboard artists, typographers, etc.

Work of Advertising Professionals

A career in advertising is very creative and generally gives lot of professional satisfaction. Advertising professionals work in close coordination with the companies whose product or service has to be promoted or sold. They first decide about the desired outcome of the advertisement planned and then accordingly work out a strategy. This part is usually done by senior people in the advertising agency and the marketing team of the company.

The advertising agency then gives the work of developing the advertising material to the creative team. The creative teams work on different ideas and after lot of fine-tuning, produce the advertising material for different media like Print (newspapers or magazines), Radio (in the form of radio advertisements or jingles), TV (in the form of TV advertisements) and Internet (in the form of online ads). After the advertising material is produced then it is released in different Medias and it is here that the advertising people specializing in different media help the company in negotiating and buying media space for effective dissemination of the advertisement.

PERSONALITY TRAITS:

Good power of observation
An insight into the psyche of the people
A creative visual imagination
Patience and perseverance

Courses & Eligibility

BA Advertising: 10+2

Bachelor of Applied Art/ Courses in multimedia and mass communication/ any graduation (For Copy Writer), Entrance test- Copy Test.

Graduation in communication Design/ Graphic Design/Animation Design (For Visualiser)

Post Graduation Advertising: Any Graduation and entrance exam and/or interview.

MBA/Communication Management/ Media Management

Entrance Exam:

Indian Institute of Mass Communication, Bhartiya Vidhya Bhavan, Jamia Millia Islamia, Rajendra Prasad Institute of Communication and Management, Xaviers Institute of communications, School of Communication and Management Studies, Cochin conduct various entrance exams for admission to their courses.

Where to Study

Mudra Institute of Communication (MICA), Ahmedabad.

Mass Communication Research Centre (MCRC), Jamia Millia Islamia New Delhi

Indian Institute of Mass Communication (IIMC) Offers Post-graduate Diploma Course in Advertising & Public Relations. JNU new campus, New Delhi Phone

National Institutes of advertising, New Delhi offers Two Year Post Graduate Diploma in Marketing Communications Management (PGDMCM) -Full Time and Two Year Post Graduate Diploma in Advertising and Communications.

The Delhi School of Communication, New Delhi Offers 2 year Post Graduate Program in Communication integrating Advertising, Public Relations, Marketing and Strategy.

Asian Academy of Film & Television, NOIDA

Sardar Patel College of Communication & Management, New Delhi Kasturba Gandhi Marg, New Delhi

University of Delhi Website: www.du.ac.in

University of Mumbai, Mumbai Offers Bachelor in Mass media (BMM) 3 years course.

Indira Gandhi National Open University, Maidan Garhi, New Delhi

South Delhi Polytechnic for Women, New Delhi.

Sir Aurobindo Institute Of Mass Communication New Delhi

The Advertising Academy, New Delhi

International Institute Of Mass Media, New Delhi

Institute of Mass Communication, Manipal

PROSPECTS:

With the growth in markets and ever-increasing number of consumer goods, advertising is here to stay. Well-known Advertisement Agencies have openings for copywriters, editors, visualisers and even musicians. One can also be self-employed by opening up own advertising agency.

COURSE/TRAINING:

In order to be a successful advertiser one does not need any formal qualification as such. Any one with a talent to understand public perception and preferences can excel in this field. However, training in also available in the field of executive and creative departments.

Executive Department: In this department students are taught marketing, media planning, graphics, and group campaigns with all other aspects of advertising and public relations.

(i) Graduation in any discipline with a flair for writing.

(ii) Diploma or degree in Mass-Communication/Advertising/Social Communication.

(iii) MBA Graduates with specialization in marketing.

Creative Department:

Bachelor of fine arts (BFA) can be taken after +2. The duration is four or five years.
The National Institute of Design at Ahmedabad offers a School Leaver’s Professional Education Programme (SLPEP).

Pay and Remuneration

Usually the fresh people in advertising industry get Salaries of around Rs. 1.5 to Rs.2 lakhs per year, after about 5-6 years of experience the professionals in this field start earning anywhere between Rs.4 to Rs.8 Lakhs per annum and very senior professionals usually get anywhere between Rs.15 to Rs.40 lakhs per annum.

A Day in Life

The advertising professionals usually start their careers in either Art (Visual Creativity) or Copy (Written Creativity). Professionals in Art are usually trained in fine arts or visual graphics. Professionals in Copy are essentially those trained in language. As the profession is quite creative, therefore it is also not very structured. Most of the advertising agencies where advertising professionals work have an open and not very formal structure.A typical day for a new or fresh pass-out starts with checking for new work brief sent by the superiors over Email or in person. After the brief is taken, then the person spends time in conceptualizing the new campaigns. After making a few concepts, the same is forwarded to the supervisors. Thereafter the person works on giving finishing touches and finalizing the campaigns where the clients and superiors have given their feedback.

There are days when the professional is relatively free by early evening and there are also days when they have to meet the clients’ deadlines and it becomes really late. However there is always creative energy flowing in an advertising agency and the professionals never feel bored.

Career in Accessory Designing

Introduction

“Fashion Changes, but style endures.”— Coco Chanel

Fashion continues to attract many youth, and why not! The fashion industry is growing at a very healthy rate across the World as well as in India. Fashion accessories are an integral part of any fashion item and the scope is pretty good. Many reputed institutes in India offer accessory designing as a course.

Who is an accessory designer?

Accessory designers design all the products and items that compliment fashion like Headgears, fashion jewellery, belts, scarves, bags, gift wares, etc. In most cases, they specialize in a specific line of accessories as well as their target clients, whether they are men, women or kids. Fashion in the outfits keep changing with seasons and accessories designers have to come up with complementary products and thus should be aware of the latest trends and color patters etc to get good business.

Courses & Eligibility

There are many courses like Diploma and Post Graduate Diploma in Accessory Design are available. The duration of these diploma courses range from 1 – 2 years.

Design (Accessory) (4 years)
Accessory Design and Technology courses at PG level are also available.

Generally students from all streams are eligible to apply in design courses. For pursuing M Design one should have done B Design course.

Entrance Exam: Most of the reputed Institutes like NID, NIFT take their own entrance exams which has Design Aptitude test and interview.

Where to Study

Institutes offering Accessory Design Courses in India –

National Institute of Design, Ahmedabad offers PG Diploma in Lifestyle Accessory Design

Eligibility: Degree in Design, Engineering, Technology, Architecture or Fine Arts, OR Diploma in Design (under 10+2+4yr)

Apeejay Institute of Design, Meherauli-Badarpur Road, New Delhi offers Post Graduate Diploma in Accessory Design (1Year)

Eligibility: A Bachelor’s Degree (10+2+3) in any stream with 50% Marks, (Age not above 35 years)

ARCH Academy of Fashion Art Design, Malviya Nagar Institutional Area, Jaipur offers course in Life Style Accessory Design (2 years)

National Institute of fashion Technology, Delhi and other cities Offer B. Design (Accessory Design) (4 years) 10+2 students from recognised board are eligible.

Footwear Design and Development Institute, FDDI, Noida, Offers Bachelor in Leather goods and accessory Design (4 years)

Jewellery Design & Technology Institute, A-89, Sector-2 Noida

National Institute of Jewelry Design and Technology, Near Delhi Jal Board, Sri Maa Anandmayee Marg, Okhla Industrial Area Ph-II, New Delhi. Phone No: 011-2638-7941

Indian Gemological Institute, F-32-33, Jhandewalan, Flatted Factories complex, near Jhandewalan Temple, Rani Jhansi Road, New Delhi Tele No: 011-7779732

(i) National Institute of Fashion Technology, HAUZKHAS near Gulmohar Park, New Delhi-110016. It offers 3 years Diploma in Accessory Design Courses. Candidates who have completed 10+2 or are in their 12th Std. from any recognized Board with a minimum of 50% (45% for SC/ST) marks are eligible. Admission is made on the basis of written test and Group Discussion.

Some Other Institutes are:-

Srimati Nathibai Damodar Training (SNDT) Womens’ University, Mumbai.

St. Xavier’s College, Gemology Department, Mumbai.

Small Industries Services Institute, 65/1, G.S.T. Road, Chennai-600032.

Jewellery Export Promotion Council, D.15 Commerce Centre, Tardeo,

Mumbai-400034.

Gemology Institute of India, 29, Gurukul Chambers, Mumbadevi Road,

Mumbai-400002 offers Grading and cutting course.

Gem and Jewellery Export promotion council, Rajasthan Bhavan, Jaipur-302003.

Indian Diamond Institute, Sumul Dairy Road, Katargam, Post Box-508, Surat-395008 offers courses in Jewellery Design and Machine cast Jewellery.

Salary

Accessory designing is coming up as a lucrative career option in the design field. Fresh pass outs at graduate level begin with a package of Rs.1.8 – 2.5 lakhs per year. Many people start their own businesses and do very well.

Career Prospects

After this course one can work as a designer, stylist, merchandiser among others. Accessory designing is a profitable business. The global fashion industry has significantly expanded in the last decade and good designers are in demand.

Famous Personalities

Kenneth Cole: Designer best known for his extensive lines of shoes, also produces men’s and women’s clothing and accessories.

Christian Dior: House of Dior is involved in creating wonderful couture gowns, and fabulous line of accessories.

Some Indian Personalities in this field are Manish Malhotra, Neeta Lulla, Ritu Beri and Ritu Kumar.

Career in Jewellery Designing

Introduction

Since time immemorial jewelry has been associated with wealth and status. In the present time, not only it is a status symbol it is also a style and fashion item. This has revolutionized the traditional jewelry and now modern jewelry for different occasions with different price ranges are available. No wonder, Gems and jewelry industry is doing quite well and has provided employment to many.

Jewelry designing is the art or profession of creating, crafting, fabricating, or rendering designs for jewelry. The ancient practice practiced by the goldsmith or metalworker that has now evolved in to a billion-dollar industry. Today with the modern computer aided design software, conceptualizing has become much easier. Apart from conceptualizing, a professional jewelry designer is also trained in the architectural and functional knowledge of fabrication techniques, composition, wearability and market trends.

Jewelry designers are creative people who make designs for new jewelry and then help in manufacture of various jewelry products. Jewelry designers are also skilled in stone cutting, handling of various metals, engraving, polishing, stone setting etc. The make new designs and help convert the designs into jewelry. As a jewelry designer one can specialize in many aspects of jewelry designing.

Courses and Eligibility

Bachelor of Design (Jewelry) ( 4 years): eligibility is 10+2 and stream. Most of the reputed institutes like NIFT, NID, Arch Academy, take students through entrance tests.

Diploma course in design 2 years, Certificate in Jewelry Design (1 Year), Certificate in Gem Processing and Identification (1 Year)

For most of the courses practical training with a jewelry house is a requirement.

Entrance exams

AIEED of Arch Academy

NIFT entrance test for B Design

NID entrance test

Course Fee

A one to two year study program fee is around Rs 65,000 to Rs 1.80 lakh and short-term courses are available for Rs 15,000 to Rs 65,000.

Where to Study

B.Des. (Accessory Design) (4 Years), National Institute of Fashion Technology, Gandhinagar, Kolkata, Chennai, Madhapur, Hyderabad, Navi Mumbai; Entrance Examination

B Des (Jewelry) 4 years, Diploma Program 2 years, ARCH Academy of Design, Malviya Nagar, Jaipur; AIEED Entrance Examination

Advanced Diploma in Jewelry Design (2 Years) Delhi Institute of Fashion Technology, New Delhi (Delhi)

Advanced Diploma in Jewelry Design (2 Years), National Institute of Jewelry Design and Technology (N.I.J.D.T.), Hi-Tech Vocational Training Center, Shri Maa Anand Mayee Marg, Okhla Industrial Area, Phase-II , New Delhi (Delhi)

PG Diploma program in lifestyle accessory design, NID, Paldi, Ahmedabad.

Advanced Diploma in Metals & Jewelry (1 Year) Dhiyoh International School of Design, Shukrawar Peth. Pune

Diploma in Jewelry Design, Diploma in Gemology, Diploma in Diamond Grading – rough & polish diamonds, Gemmological Institute of India (GII), Mumbadevi Road, Mumbai.

B Sc in Jewelry Design (3 Years) Inter National Institute of Fashion Design (I.N.I.F.D.), Ajmer (Rajasthan), INIFD Campus, Shastri Nagar , Ajmer, Rajasthan.

Advanced Diploma in Jewelry Design (2 Years), Global Jewelry and Gemological Institute, Surat Gujarat.

Advanced Diploma in Jewelry Design (2 Years) Goyam Institute for Diamonds and Jewelry, Surat (Gujarat).

Diploma In Gems & Jewelry (1 Year), Indian Institute of Gems & Jewelry (IIGJ), Bagmal Laxmichand Parikh Campus, Andheri (E),Mumbai.

Advanced Diploma in Jewelry Design (2 Years), Indian Institute of Jewelry (I.I.J.), Modern Centre, Sane Guruji Marg, Mahalaxmi , Mumbai.

Advanced Diploma in Jewelry Design (2 Years), International Gemological Laboratories and Institute, New Delhi.

Jewelry Design (Hons.)(4 Years), Pearl Academy of Fashion, Jaipur, Chennai; Entrance Examination

Advanced Diploma and Degree in Jewelry Design (2 Years),Raffles Millennium International, Delhi/NCR, Pusa Road Delhi

B Sc in Jewelry Design (3 Years) Sindhar Institute of Gemology, Kolkata (West Bengal)

Pay and Remuneration

Remuneration and salaries of a jewelry designer can differ depending on the education and experience. For a starter, one expects salary around a lakh to 1.5 lakhs a year. Top-rated designers get very high salaries to the tune of Rs 12 lakhs a year. One can also work as a freelancer and the earnings completely depend upon one’s creativity and skills and hence there is no limit for how much you can earn.

Career Prospects

In the multibillion dollar gems and jewelry industry there is very good demand for design professionals, Product development professionals, Jewelry entrepreneurs, Merchandisers and Sales and marketing professionals.

Famous Personalities: Jean Schlumberger, French jewelry designer especially well known for his work at Tiffany & Co.In India Poonam Soni, Asha Modi, Farah Khan are some of the well known names.

SPATIAL DESIGN

The modern term used for designing of SPACES is spatial design. This term encompasses both interior and exterior design. Spatial designers are in great demand because of growing consciousness for style and décor. They are not only creative but technically sound professionals who work as a part of a team which includes architects, furnishers, craft designers etc. They plan the entire structure of homes, offices in such a way that along with style their planning does not ignore the practical aspects involved like proper ventilation, drainage system, water supply, safety etc. They have to keep in mind the latest colour schemes, fabrics, light effects, directions of different rooms etc.

PERSONAL ATTRIBUTES:-

Spatial designers must be artistic, creative and imaginative. They should have numerical ability enabling them to calculate dimensions etc. The ability to draw is important. They should be able to express their ideas in sketches and translate them into accurate working specifications: Interior designers should have an analytical mind and the ability to understand the technicalities involved. They should posses excellent communication skills, patience and team spirit.

EMPLOYMENT OPPORTUNITIES:-

The best way is to join any established designer as an assistant. Later on designers generally start their own business or work as free lancers.

INSTITUTES AND COURSES:-

The only-5 years professional course in interior design is available at the following Institute:

School of Interior Design,

Centre for Environmental Planning and Technology (C.E.P.T), University Road, Nawrangpur, Ahmedabad 380009.

ADMISSION REQUIREMENTS:

Must have passed 10+2 or equivalent examination in the science stream. For admission one is required to

appear a written Test followed by interview.

OTHER INSTITUTES:-

SNDT WOMENS’ UNIVERSITY, NATHIBAI THAKERSEY ROAD, MUMBAI, offers 3 years course in Interior Design.
School of Interior Design and Institute of Environmental Design, Vallabh Vidya Nagar, Gujurat, 388120, Offers 4 years Interior Design Course.
Polytechnics and Vocational training schools in most cities conduct short term courses in Interior Design.

For details regarding course fees, Admission procedures etc. One can write to these Institutes.